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A-Lex International Marketing is now Assista as of January 2026.
Assista delivers Japan’s craftsmanship and technologies to the US Market.
Assista is your hands-on partner to enter the US market.
Planning to develop sales channels in the US? Assista can help.
Who’s Assista?
Assista is a professional group supporting business expansion into the US
Assista (formerly A-Lex International Marketing) has supported over 1200 Japanese companies in their U.S.
market entry and sales channel development since its establishment in 2007,
leveraging the consulting, marketing, and sales capabilities based in both Japan and the United States.
Leveraging our proven track record with companies in America's most advanced sectors
—including automotive, semiconductors, medical devices, aerospace and more—
Assista has achieved significant results in establishing U.S. subsidiaries for Japanese
manufacturing companies
and supporting the sales and market development of their products and services.
Facing difficulties in entering the US Market? Talk to Assista.
If any of these apply to you, please consult Assista.
Barriers to Market Access
We have outstanding technical capabilities but no idea how to sell them in the U.S.
Barriers to Talent Acquisition
We have no one with overseas sales experience within the company, and we don't know where to start.
Cultural Barriers
Significant differences in language and business practices make negotiations with local companies difficult.
Information Barriers
US market is too vast to determine which regions or companies to target
Barriers to Trust
It's difficult to find truly reliable local partners in the U.S.
Assista supports you every step of the way to your successful
entry into the US market.
No matter what barriers you may encounter, we’ll break them for you.
Hands-on Support that Goes beyond Just Proposals
With over 30 years of practical experience in the U.S., Assista stands at the forefront of your sales and marketing activities, facilitating transactions with US companies. We also utilize our extensive network of sales reps and distributors to develop sales channels across the entire United States.
Absolute Advantages for Manufacturing Companies
Assista is headquartered in the heart of the Midwest, a hub for industrial manufacturing. With extensive experience in plastic molding, metal fabrication, and mold manufacturing, and the ability to read product drawings, Assista can assist you with proposing fabrication methods and preparing quotes.
A Proven Track Record Recognized by Public Organizations
As an official partner of the Japan External Trade Organization (JETRO), the Organization for Small & Medium Enterprises and Regional Innovation (SME Support Japan), and several state economic development corporations, we have supported over 1200 Japanese companies in entering the U.S. market for more than 15 years. We have earned the trust of numerous companies, including public organizations and publicly-listed companies in both Japan and the United States.
What Assista Can Do
Service Details
Consulting
Professional Consulting
Marketing
Strategic Marketing
Sales
Effective Sales
Seminars
Interactive Seminars
Collaboration with Public Organizations
Assista closely works with public organizations from Japan and the US
Japan External Trade Organization (JETRO)
Platform Business Coordinator
The Columbus Region
Senior Coordinator for Japanese Companies
Michigan Economic Development Corporation
Senior Business Development Consultant
Shizuoka International Business Association
Overseas Expansion Support Desk
Small and Medium Enterprise Agency (SMEA)
Internationalization Support Advisor
Case Studies
With a support from Assista, technologies from Japanese companies have been introduced to the U. S. Market.
Accelerating Automotive Design and Aerodynamic Simulation Using AI
Client: R Corporation, aerodynamic analysis softw...
Assista could set up a business meeting with a se...
Business Expansion into the U.S. Market and Acquisition of New Orders for Precision Metal Processing Manufacture
Client: Company K, Precision Metal Processing Man...
K is now a certified supplier of semiconductor eq...
H Company’s Expansion into the U.S. Market and Sales Growth for Lock Nuts
Client: Company H, Nut Manufacturer
It was commo...
Sales upon entry in the US market in 2007 were ap...
Expansion into the U.S. Market and Quality Improvement through Exhaust System Components by Stainless Steel Casting Manufacturer I
Client: Company Y, Stainless Steel Casting Manufa...
Company Y has yield rate exceeding 99.9%. By remo...
Quality Improvement of Control Panels for Home Appliances
Client: Company S, Screen Printing During a visit...
At the time, the US appliance manufacturer did no...
News
News
We provide professional expertise to guide your successful entry into the U.S. market.
Those in the information-gathering stage are also encouraged to make use of this resource.
Ready to Open the Door to the US Market?
First consultation is free. Contact us.
I want to have a casual discussion first.
Assista listens to what is on your mind regarding the U.S. expansion and offer advice.
Free Online Consultation
I want to know the specific steps to take.
Contact us from Contact page. We will respond within 2 business days.
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