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A New Approach to U.S. Business Expansion Replacing Expatriate Assignments
“Resident Representative Services” is a service where, instead of Japanese companies dispatching their own employees as resident representatives to the United States, Assista handles the necessary business expansion activities in the U.S., such as “sales,” “marketing,” and “local subsidiary management.”
Challenges associated with expatriate assignments
Significant barriers exist: obtaining a work visa, the time required for a business to gain traction, and costs exceeding expectations.
Visa Barrier
For example, in the case of an E visa, company registration documents, financial statements, a business plan, proof of trade between Japan and the U.S. (E-1) or proof of investment (E-2), and certification of the local corporation for the E visa are required. It takes approximately six months from application to approval.
Time Barrier
The Time Barrier Experts Point Out
The time required for expatriate employees to acquire the negotiation skills and English proficiency necessary to negotiate on equal footing with Americans and establish a business: a minimum of 3 to 5 years.
Remarks by Mr. Yuzaburo Motegi, Honorary Chairman of the Board of Directors, Kikkoman Corporation, at the Japan-U.S. Midwest Conference and Japan-U.S. Joint Conference
Cost Barrier
Annual expenses for dispatching a Company A sales manager-level employee as a U.S. expatriate
When dispatching our own employees
Assista
cost reduction
Assista's expert staff contribute to your sales in the U.S. market without the barriers of
time, cost, or visas.
All Assista staff members have over 20 years of professional experience in the United States. With extensive backgrounds in mold manufacturing, resin molding, and metalworking, and a deep understanding of product drawings, we can handle technical sales on behalf of your expatriate staff.
Furthermore, leveraging our experience in the marketing departments of major Japanese corporations in the U.S., we provide expertise to increase inquiries from potential customers. Assista reduces the operational burden, costs, effort, and time associated with dispatching employees from Japan, efficiently supporting your business expansion in the U.S.
Flexible support tailored to diverse needs
Sales
We will directly contact decision-makers at target companies to set up sales meetings, expand distribution channels by hiring distributors and sales reps, and increase sales nationwide.
Marketing
This includes proposing and creating content for websites and catalogs, implementing SEO measures, and exhibiting at trade shows to generate inquiries from U.S. companies.
Management of Local Legal Entities
We provide various essential services for local subsidiaries, including establishing U.S. subsidiaries, opening local bank accounts, recruiting personnel, and accounting support.
Extensive support experience across a wide range of industries
Please feel free to contact us for a consultation.
For companies looking to conduct business in the U.S. market, establishing a local subsidiary and dispatching expatriate staff to provide services is the most direct route. However, many companies may not yet be at that stage and instead wish to first generate sales in the U.S. market through exports from Japan.
We will propose the optimal plan tailored to each situation.
https://assista-us.com/en/expatriate-services/" class="btn-primary">Inquiry Regarding Representative Services for Expatriates