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Results-Driven Marketing: Opening Doors to Overseas Markets
Acquiring, analyzing, and interpreting information about target markets and customers is a crucial element of marketing. Assista creates systems and conducts activities to efficiently deploy your products and services within the United States, guiding your business expansion into the U.S. market to success.
The “in-house perspective” Japanese companies often fall into
Company history, management philosophy, abstract mottos, and product lines. While these serve as company introductions, they fail to convey what overseas companies most want to know: “What benefits does this offer for their own business?”
The “buyer's perspective” sought by U.S. companies
What U.S. companies want to know is how adopting your product will achieve “cost reduction,” “time savings,” and “product improvement.”
From research to implementation, we provide comprehensive marketing support.
Content creation that conveys product strength
Creation of various promotional materials in English
We create websites that fully convey the benefits of your products and services to target companies, while also implementing SEO strategies. We can also produce distribution materials such as brochures, product catalogs, company/product flyers, and press releases.
Interpreting and Translation
We provide interpretation services for online meetings, business negotiations, trade shows, client visits, and other occasions as needed. We also handle translations from Japanese to English for various documents and data.
Online Strategy That Reaches Your Target Audience
Digital Marketing
In the vast American market, it is crucial not only to approach target companies proactively (Push approach) but also to generate inquiries from them (Pull approach). With individuals spending an average of approximately 3.5 hours per day using smartphones and tablets, marketing leveraging digital devices holds tremendous effectiveness. We effectively promote and market your products and services through digital marketing utilizing various channels such as social media, SNS, search engines, web advertising, and email.
Real-world touchpoints that maximize results
Support for trade show participation and academic conference presentations
Trade shows are one of the fastest and most efficient ways to generate high-quality leads. We handle everything from selecting the most suitable trade show for your product presentation, to booth application, booth design proposals, creating handouts, and participating in the trade show as your staff. To maximize the opportunity of exhibiting in the U.S., we begin approximately two months prior to the event by researching target companies and sending invitation emails to maximize booth visitors. After the trade show concludes, we also conduct thorough follow-up with the leads obtained.
CASE STUDY
Case Study of Prototype Manufacturer Company S
A case study of sales and marketing activities conducted in the U.S. to acquire new customers for a Japanese company that has earned the trust of many customers in the prototyping field through its high precision and short lead times.
View success stories