Business Expansion into the U.S. Market and Acquisition of New Orders for Precision Metal Processing Manufacture

Client: Company K, Precision Metal Processing Manufacturer
In the U.S. not too many prototype companies handle micron-level precision machining of difficult-to-cut materials, and they typically do not accept small-lot orders like single-piece production. Furthermore, most of them require over one month for a lead time. K inquired if they could expand their business into the US market, leveraging their strengths in small-lot production and short lead times.

Through Japan External Trade Organization (JETRO)'s overseas expansion support program, Assista, acting as K's U.S. business coordinator, researched target companies for sales and scheduled business meetings with key personnel. To differentiate them from competitors, Assista proposed not setting minimum order quantities and providing quotes within 24 hours of request, while also supporting efforts to shorten manufacturing lead times compared to local US manufactures. Furthermore, by utilizing sales reps in major U.S. cities introduced by Assista, K has been expanding its sales channels nationwide.

K is now a certified supplier of semiconductor equipment manufacturers and medical device manufacturers, leading to orders that continue to this day. Focusing on high-precision metal matching, K achieved integrated production from raw materials to finished products, establishing a track record of supplying to a wide range of industries including semiconductor manufacturing equipment, medical devices, and measuring instrument manufacturers. The key success factors were: 1. Focusing on select trade shows and persistently following up with leads after exhibitions; 2. Differentiating through precision machining (±3μ level), difficult-to-cut materials, and complex shapes.